Mar 9, 2012

Jeffrey’s surprising and inspiring conversation with Robert Cheeke, vegan bodybuilder extraordinaire featured in the documentary "Vegan Fitness: Built Naturally"

Robert’s fascinating story shatters the stereotype that one has to eat a protein saturated, meat based diet, in order to build great muscle mass and definition.

Robert talks about what led him to a vegan plant based diet and how this has helped him to win bodybuilding championships many time over - something most commonly think is completely impossible.

A real maverick in the body building world, Robert and is a leading spokesperson for vegan athleticism and what it can accomplish in a very real, down to earth way.  Robert’s story puts to rest the myth that vegans are thin and weak  and replaces it with a positive uplifting truth that anything can be accomplished with focus, spirit and determination.