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Jul 4, 2009

Jeffrey has a great conversation with Robin Fisher Roffer, CEO and Chief Creative Officer of Big Fish, a one-of-a-kind brand marketing firm and interactive agency.

Over the past sixteen years Robin and Big Fish have become the premiere brand strategists for the digital age. Their client roster of over 25 entertainment companies includes ABC, A&E, Twentieth Century Fox, Sony, Time-Warner, AMC, Bravo, CNN, Comedy Central, Discovery Channel, Disney Channel, NBC, Lifetime, and many others.

For Robin, defining a brand means unearthing its soul and Robins used this philosophy to launch dozens of Web sites and television networks for major entertainment companies around the world.

Robin's latest book, THE FEARLESS FISH OUT OF WATER: How to Succeed When You're the Only One Like You, shows professionals how to stay connected and relevant at work while maintaining a unique identity, how to fit in without blending in, and how to transform exclusion into high impact.